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Revlon Tries to Optimize Business

More cost-cutting on the way for beleaguered beauty brand.

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By: TOM BRANNA

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After years of declining sales, most recently posting a 2.0% decline in Q3 sales and a 1.7% decline for the nine months, Revlon is initiating a program to streamline operations, reporting structures and business process; i.e., more cuts are on way. The new 2018 Optimization Program is designed to maximize productivity and improve profitability, cash flows and liquidity. The major initiatives underlying the 2018 Optimization Program include: Optimizing Global Supply Chain: Realizing ...

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